Why You Should Care About
Gen Y Buyers
Their financial impact (Deloitte Survey) is already starting to take hold. Gen Y:
  • Currently purchases 25% of new cars
  • Will purchase 40% of all vehicles by the end of 2012
  • Influence 61% of their parents' auto buying decisions
  • Will be the dominant purchasers for as long as you'll be a dealer
Information About Gen Y Training
The Rikess Group's
Three Pillars of Performance
1. Customer-Focused Leading Edge Concepts
2. Supported by Change Management Initiatives
3. Implemented Thru Measurable Processes
View Mark Rikess discussing auto industry trends:
Automotive Digest Article
More Information
Contact us to find out how to successfully change your sales process.



Value Creation Selling: Mark Rikess Video Presentation